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Our Brands

Family First Nurseries is home to a collection of group brands and independent nurseries, each with its own unique character and identity. Every setting receives the same care, attention and investment, and is encouraged to express its individuality to best serve its local community. While each nursery brings something different, all are underpinned by our five core commitments, ensuring a consistency of values and quality across the group. For parents and children, this means the best of both worlds: a nursery with a local heart, backed by group-wide standards.

Our group brands

Cherry Childcare

Part of Family First since 2022, Cherry Childcare brings over thirty years of experience. Children learn through Active Learning and Purposeful Play, supported by practitioners who build genuine trust.

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Davidson Roberts

Founded in 2006 and part of Family First since 2022, Davidson Roberts is guided by Nurture, Care, Inspire. Outdoor learning is central, with fantastic spaces for children to explore.

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Footsteps

Footsteps joined Family First in 2022, known for outstanding childcare across the Midlands. The philosophy helps every child become "One Step Ahead", with outdoor learning central to the approach.

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Just Imagine

Just Imagine joined Family First in 2021, bringing strong community values. Guided by Nurture, Care, Inspire, children are encouraged to explore, learn and develop at their own pace.

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Kids Play

Kids Play joined Family First in 2023, bringing over 18 years of experience. Children connect with nature through woodland gardens, Forest School activities and child-led learning.

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Little Garden

Little Garden was the first nursery group to join Family First in 2019. Guided by Nurture, Care, Inspire, children explore thoughtfully designed indoor and outdoor spaces in all weathers.

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Orchard House

Orchard House was created in 2022, bringing together nurseries committed to outstanding childcare. Inspired by the EYFS, children are guided by Nurture, Care, Inspire.

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Play Away

Established in 1990 as Hampshire's first baby nursery, Play Away joined Family First in 2022. The team prides itself on knowing every child as an individual.

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Poppies

Established in 2006 and part of Family First since 2021, Poppies creates a home-from-home environment. Guided by Nurture, Care, Inspire, children grow into confident, independent learners.

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Woodberry

Woodberry is part of Family First, creating happy, secure environments where every child is supported to realise their unique abilities through child-led learning indoors and outdoors.

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Our independent brands

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